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How Your
Organization's Social-Political Realities Affect What You Write by Lee
Woods
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On the job, your reason for writing
letters, memos and proposals can get caught up in a variety of social and
political forces, causing your readers to react emotionally. People may try to
look at office issues objectively, rationally, but they often make decisions
based on fear, jealousy, bias, anger, revenge, envy, ego clashes, power
struggles, charter battles, hidden agendas, sacred cows, office romances, and
other emotional factors. Think about your purpose and your readers. Are you
lighting a fuse?
Office politics and personal relationships can
undermine your purpose, no matter how justified or promising it may be. Such
forces can rarely be detected ahead of time, but to charge headlong without at
least trying to assess your situation is like skipping nonchalantly through a
minefield:
A Checklist
Are you sending an
appropriate message to an appropriate audience at an appropriate time?
Will
your purpose ignite any smoldering issues between you, management, supervision,
peers, subordinates?
Will you be aggravating any existing personality or
ego clashes among friends, enemies, supporters, neutrals?
Ear to
the Ground
Is your purpose consistent with your organization's
culture and climate"?
Is anything at stake? Recent or pending
promotions? Favors due, debts owed? Pride, image, recognition on the line?
Sacred cows in jeopardy? Territorial disputes, charter squabbles,
responsibility issues?
Is the air foul on this subject? If something
goes sour, could you defend your position?
What is your credibility
with this audience? Should you first get preliminary approvals, opinions,
advice, support?
Are there any pressures or priorities that could block
your purpose? Do any laws, policies, or regulations apply?
What
objections or resistances could your purpose create? Are you putting anyone,
including your boss, on the spot?
Are you reacting emotionally?
Emotions subside, but the printed word remains.
REMEMBER: Once you let
go of what you've written, it could end up anywhere — even on the evening
news.
Finally, to thine own self be true.
AUTHOR:
Lee Woods is a senior freelance marketing
communications copywriter and a certified SEO copywriter specializing in
promotional materials for both commercial and government organizations.
Reprinted with permission from
ActiveAuthors.com
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